Today’s post is a lesson to be learned. FIRST…Just a quick reminder: The PREsuasion Chiropractic Manual will undergo a bit of price augmentation on August 15th. If you know of a chiropractor who wants to learn how to market effectively and with integrity, tell them to skip the gimmicks and order the PREsuasion Chiropractic Manual […]
Dr. Marc's Blog
Collector OR Creator?
There are a lot of folks out there who like to claim knowledge in their respective field. My own personal experience has led me to distinguish two different kinds of experts: Collectors and Creators. The more common of the two are the Collectors. Collectors are, as the name suggests, collectors of information. They scour the […]
Turnover
One of the associations to which I belong (who we’ll refer to as Association X or Ass-X for short) has a very high membership turnover. Guess whose fault that is? Well if you were to ask Ass-X, it’s the fault of the economy, the industry, and anything external that is willing to accept the pointing […]
Everything.
I’ve been speaking for a long time, and throughout my speaking career I’ve said a lot of things that people didn’t like to hear. But often times, hearing something that’s not laced with pixie dust is just what the doctor ordered. A component of some of my presentations that tends to rock the boat is something […]