What do you believe is one of the most important factors in operating a SUCCESSFUL business? If you said, “Sales, sales, sales!” – then you would be wrong. Oh sure, sales are what sustains a company, but IDENTITY is what makes a company. Whether you’re a small mom and pop business operating a coffee truck, […]
Dr. Marc's Blog
When You Receive A Lemon...
A couple weeks back, I received a large solar yellow postcard (8.5 x 11) featuring an ad for a “system.” I call these large and loud postcards, Lemon Cards. The construct of the ad followed a formula that was created by a well-known internet marketing guru. The ad was very “in your face,” and the […]
Are YOU Enabled?
This will be a tough blog post for some of you to read, but as is often the case, so goes it with topics that strike a nerve. Many folks who go through life with self-imposed limitations, often surround themselves with enablers. For example, someone who has a bad habit – likes to hang out […]
Stubborn
One of the more unpleasant aspects of my business is dealing with businesses that refuse to change. I have a client on the West Coast who owns a family restaurant. The restaurant opened in the early-1950’s and has been past down from one generation to the next. Like many businesses (even ones that have stood […]
Message OR Messenger?
What’s more important: Message or Messenger? Most people would answer, “Both!” That answer would be INCORRECT. Why? The perception and interpretation of a message depends on HOW that message is delivered. For example, if I were trying to sell you on the idea of taking Omega-3 oil, I would design my delivery to be as […]